A tale of donuts, a customer, and a grateful salesman

Today, we commemorated the 100,000th donut delivered by Innovative-IDM to MultiCam with a customer appreciation event. That’s nearly 500 donuts waiting for hungry employees — hey, it’s Friday, it’s payday AND free donuts. Life is great, right?!

Innovative-IDM is grateful for its business partnership with MultiCam. Which brings to mind one of my favorite factory automation bedtime stories . . .

Once upon a time, oh about 12 years ago, there was a company just getting started in the automation and controls parts distribution business. And there was a salesman.

The company needed customers, and the salesman found a customer who believed in him and his upstart company. The salesman was grateful for that customer’s confidence, so he thanked the customer sincerely by bringing donuts by one Friday morning. The next Friday, he brought donuts again. And for the next several weeks, months and years, this same salesman brought donuts every Friday morning for his customer, because it was gratitude he had, and the customer’s confidence he depended on.

Twelve and one-half years later, the donuts have been delivered to MultiCam, rain or shine, bear or bull market, orders up or down, every Friday morning. That first salesman was Innovative-IDM president Gene Gray (shaking hands with Multicam president Kris Hanchette below). — ph

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One Comment on “A tale of donuts, a customer, and a grateful salesman”


  1. This is fabulous! What a great write-up! Thank you, Innovative IDM for ALL the donuts and support over the years.


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