What Drives a Business? Customers, of course. (No mistake here.)

I hinted here a few weeks ago about our new office nameplates. Well, now they are here. Thanks to the ever energetic Vanessa Muse for affixing them around the DFW office to precise planned dimensions and heights. Houston office will get them in a week or so.

I was asked if there was a mistake on the nameplates. Why is everyone’s title listed as “Customer Service?” No mistake. Without customers Innovative-IDM doesn’t exist. Without a focus on customer service, there are no customers.

We have a staff meeting at our Houston and DFW locations EVERY MORNING to remind us about our customer-focused mentality, and to compliment each other for serving customers.  Simply put, we try harder to exceed our customers’ expectations than the next guy, and that customer focus is engrained and rewarded in our culture.

Short story: We ALL work at customer service; it’s all of our jobs. Even our president’s nameplate (below) reinforces that notion to all of the troops. Consider what drives your business, who pays your bills, who provides your employees and their families with jobs and paychecks.

Consumers are statistics; customers are people. Treat them well and they will treat you well. — ph

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