This Cookie = Dough for the Shop that Took Marketing Serious

At Innovative Automation, we send out cookie baskets to customers for special occasions. By our count, we’ve sent hundreds. Britt was using an online vendor for our cookie baskets and it was doing fine. But being legendary never means just fine for long. So one day, this basket shows up at our door for free. Hmmmmm . . . we thought, now THIS is the kind of company that Innovative wants to do business with.

Cookies in Bloom in Lewisville, Texas, earned ALL of our business that day. They even agreed to stuff collateral items into our cookie baskets for us at no charge — that way, Innovative customers got additional SWAG with each gift basket. It’s all about great customer service, and getting the baseline things right, that make a company LEGENDARY. That’s the bar we’ve set for ourselves, and looks like Cookies in Bloom has, too.

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