Archive for November 2008

We Repair Industrial Electronics

November 24, 2008

We can repair industrial electronics no matter what name is on the front of the item. If you have circuit boards, drives, ANY type of electronics that are broken and piled up on a shelf, call us and we’ll come and get them.

Also, we are certified by Yaskawa as a factory Authorized Service Provider.

45 Years Ago Tomorrow . . .

November 21, 2008

altgens2

Ansel Adams? No, Innovative Automation in Houston.

November 19, 2008

trainjumper

This photo seems to depict a romantic tale of Depression-era rail riding, when migrating workers known as Hobos rode the rails following the crop harvest southward. Coffee and vittles at dusk — with maybe a homemade pie from a local sympathizer — were the end to many nights for the vagabonds of the 1930s.

In fact, this is Stephen Weatherley, Innovative’s Houston sales manager, climbing over a train to get to his next appointment on Monday.

Photo was taken not by Ansel Adams, but by Nick Roeder, Innovative sales pro who already had made the climb.

We stop at nothing to get to our appointments on time. — ph

We Can Build Industrial Control Panels for You

November 18, 2008

Forget Soldering: Call WAGO

November 17, 2008

One of our salesman closed his phone charger in the car door. Yet another important application with a creative solution from WAGO.

wagophonecharge

TGIF . . .

November 14, 2008

chicken1

WAGO I/O Training Class at Innovative

November 13, 2008

wago-train-21Marc Immordino (left) and Tony Davila from WAGO HQ were at Innovative yesterday leading a training class on distributed I/O for a dozen registrants.

After an informative morning lecture, the class broke for BBQ then resumed with a workshop approach for the rest of the afternoon before capping off the day with a lively application mixer over cold beverages and free Innovative koozies. Several lucky attendees walked away with raffle prizes — gift cards to movies and gas stations — and everyone took home nearly $1,100 in I/O hardware. Class price was $699.wago-trani-1

wago-3

Studio Plus, Videos, Vimeo, YouTube and Other Marketing Tools

November 12, 2008

We talked about getting attention at a trade show in a previous post. Here’s another video from ISA 2008 from the Innovative Automation booth.

 Anyone can do these kinds of vids. I am no expert, only a self-taught software user, but for most instances, using a package like Pinnacle Studio Plus works pretty well for Web marketing applications.

A couple of tips: Vimeo is better resolution than YouTube but YouTube has more traffic and the tags get his more often. YouTube also seems to have better “relationship” software which means your vids will get passersby more often. Studio Plus is a computer resource hog so make sure you have plenty of RAM to handle it and close down all other programs — the more robust the video, the more likely you are to have problems so save early and save often.

My laptop isn’t really equipped to run Studio Plus 11 but until I see smoke and flames, I will plow forward. — ph

11/11 — Could We Do Better in U.S.?

November 11, 2008

poppy1Today is Veteran’s Day in the U.S. If you meet a veteran or current serviceperson, thank them for their duty to our country.

Canadians call today Rememberance Day, and wear red poppy lapel pins that can be purchased for a small donation at most convenience stores and gas stations.

In a former life, I attended an annual trade show in suburban Toronto every year on Nov. 11. At 11 a.m., a horn would blow in the Exhibition Centere and everyone would stop in their tracks for one minute of silence in memory of soldier sacrifices and in specific, Nov. 11, 1918, the day WW1 ended.  Supermarkets, malls, banks and other public places might also invite their customers to fall silent at 11 a.m.

It’s a nice custom they have in Canada, and one I wished we followed here in the US.  — ph

We Like to Thank Customers (and get appointments)

November 10, 2008

thanks-for-isa1

It’s very important to follow-up your trade show contacts in a timely manner — the following Monday or Tuesday after the show would be ideal. This is the communication we sent out to the contacts we made at ISA Expo in Houston. We thank the customer for his time, alert him to the fact that a sales person will be calling him in the coming days and thank him again.

It’s important also that we put a photo of our booth workers into the email. Afterall, these are they guys the customer actually conversed with, not a cold, faceless marketing department. Consider adding people and faces to your emails.

When our sales guy contacted one customer, he told him, “I got your email and I knew you were going to call, so I’ve already scheduled an appointment for next Friday. Are you coming>”

How great is that? A marketing email actually getting a cold call appointment for a salesman BEFORE the phone call.